{"id":15938,"date":"2025-05-30T15:50:12","date_gmt":"2025-05-30T05:50:12","guid":{"rendered":"https:\/\/brighten.com.au\/resources\/media-centre\/connective-and-brighten-launch-new-white-label-product\/"},"modified":"2025-05-30T15:54:21","modified_gmt":"2025-05-30T05:54:21","slug":"connective-and-brighten-launch-new-white-label-product","status":"publish","type":"media-centre","link":"https:\/\/brighten.com.au\/zh-hant\/media-centre\/connective-and-brighten-launch-new-white-label-product\/","title":{"rendered":"Connective and Brighten launch new white label product"},"content":{"rendered":"\n<p>Publication Date: Friday, 30 May 2025<br><em>This article originally appeared in\u00a0<a href=\"https:\/\/www.theadviser.com.au\/lender\/47136-connective-and-brighten-launch-new-white-label-product\">The Adviser<\/a>.<\/em><\/p>\n\n\n\n<p><strong><em>The new product targets underserved borrowers in the alternative lending space.<\/em><\/strong><\/p>\n\n\n\n<p>Connective Home Loans (CHL) and non-bank lender Brighten have partnered to launch a new white label lending product for brokers.<\/p>\n\n\n\n<p>Connective Horizon is designed to give brokers access to lending options in often overlooked customer areas, including finance for non-resident Australian expats and specialised commercial securities.<\/p>\n\n\n\n<p>CHL, the white label home loan portfolio of aggregator Connective, said the new product targets strong demand across expat, non-resident, self-employed, construction, vacant land, and commercial lending.<\/p>\n\n\n\n<p>The product marks the seventh white label product under the CHL portfolio.<\/p>\n\n\n\n<p>In addition to full doc and alt doc loans for prime and near prime borrowers, Connective Horizon also offers expats and non-residents loans, construction loans, vacant land loans, and bridging loans.<\/p>\n\n\n\n<p>Commercial full doc, alt doc, and lease doc loans, along with short-term asset lending loans, are also available.<\/p>\n\n\n\n<p>Connective Horizon is live and available exclusively through the CHL portfolio to Connective member mortgage brokers.<\/p>\n\n\n\n<p>Commenting on the new product, Connective CEO Glenn Lees said: \u201cWith Connective Horizon, we\u2019re delivering what the market is asking for.<\/p>\n\n\n\n<p>\u201cWe\u2019re confident this product will help brokers unlock new opportunities and support a broader range of clients. We\u2019re proud to partner with Brighten to bring this unique solution to market.\u201d<\/p>\n\n\n\n<p>Chris Meaker, head of sales and distribution at Brighten, said partnering with Connective had expanded Brighten\u2019s reach, connecting the lender with over 5,000 brokers.<\/p>\n\n\n\n<p>\u201cConnective Horizon gives brokers access to more options and opens up segments they may have previously struggled to serve, creating new opportunities to grow and diversify their client base,\u201d Meaker said.<\/p>\n\n\n\n<p>The product launch comes as non-standard lending continues to expand at Connective, now accounting for 15 per cent of all new transactions by the aggregator\u2019s members, almost doubling from just 8 per cent two years ago.<\/p>\n\n\n\n<p>The trend reflects a shift in broker and borrower behaviour, Connective said, with more clients seeking lending options beyond those offered by traditional banks.<\/p>\n\n\n\n<p>\u201cConnective Horizon isn\u2019t just another loan product,\u201d said Michael Goerner, head of CHL.<\/p>\n\n\n\n<p>\u201cIt\u2019s a response to the demand from brokers for lending solutions they\u2019ve struggled to access until now \u2013 like expat lending, non-resident borrowers and specialised commercial securities. We\u2019ve added this solution to help brokers diversify and grow their business.\u201d<\/p>\n\n\n\n<p>Jason Azzopardi, Brighten CEO, said Connective Horizon is well-positioned to serve borrowers in fast-growing markets across Australia\u2019s major capital cities.<\/p>\n\n\n\n<p>\u201cBrighten possesses deep experience delivering the most comprehensive breadth of products in the non-bank sector. We\u2019ve developed a one-stop-shop for brokers ranging from competitive prime full doc and alt doc loans to our niche products across commercial, construction, bridging, expat and non-resident loans,\u201d Azzopardi said.<\/p>\n\n\n\n<p>After reporting a&nbsp;rise in applications and settlements, CHL\u2019s Goerner attributed growth to ongoing product diversification that had boosted broker engagement.<\/p>\n\n\n\n<p>For instance, in October, Connective Home Loans partnered with non-bank lender Bridgit to roll out a&nbsp;bridging loan solution.<\/p>\n\n\n\n<p>Its product offering also includes Connective Advance, funded by Thinktank, which provides loans for those wishing to purchase or refinance a commercial property or borrow in their self-managed super fund (SMSF).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Connective Home Loans (CHL) and non-bank lender Brighten have partnered to launch a new white label lending product for brokers.<\/p>\n","protected":false},"author":1,"featured_media":5536,"menu_order":0,"template":"","meta":{"_acf_changed":false},"categories":[35],"tags":[],"class_list":["post-15938","media-centre","type-media-centre","status-publish","has-post-thumbnail","hentry","category-media-centre-zh-hant"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Connective and Brighten launch new white label product | Brighten<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/brighten.com.au\/zh-hant\/media-centre\/connective-and-brighten-launch-new-white-label-product\/\" \/>\n<meta property=\"og:locale\" content=\"zh_TW\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Connective and Brighten launch new white label product | Brighten\" \/>\n<meta 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