{"id":16001,"date":"2025-06-02T09:10:42","date_gmt":"2025-06-01T23:10:42","guid":{"rendered":"https:\/\/brighten.com.au\/resources\/media-centre\/keeping-up-as-buyers-move-fast\/"},"modified":"2025-06-05T14:50:07","modified_gmt":"2025-06-05T04:50:07","slug":"keeping-up-as-buyers-move-fast","status":"publish","type":"media-centre","link":"https:\/\/brighten.com.au\/zh-hant\/media-centre\/keeping-up-as-buyers-move-fast\/","title":{"rendered":"Keeping up as buyers move fast"},"content":{"rendered":"\n<p>Publication Date: Monday, 2 June 2025<br><em>This article originally appeared in&nbsp;<a href=\"https:\/\/www.brokernews.com.au\/news\/breaking-news\/connective-launches-seventh-white-label-product-with-brighten-287271.aspx?hsmemberId=236504852&amp;tu=&amp;utm_campaign=&amp;utm_medium=20250529&amp;_hsenc=p2ANqtz-8jySuwu1F0kwJwu6H-I99jRSJFnB2Z5R8nqEHZhdTxveSkqvPmQ8oNs2eYX85X0igJpoSApGlZDu9ba09djbsUXLHYd-7EACJmSlkgzeJuU5axgZw&amp;_hsmi=363952872&amp;utm_content=&amp;utm_source=\">Austra<\/a><a href=\"https:\/\/premium.brokernews.com.au\/au-2025-businessupdate-keeping-up-as-buyers-move-fast\/p\/1?utm_campaign=idc&amp;utm_medium=banner&amp;_hsmi=364730093&amp;utm_content=KMADV-018352&amp;utm_source=newsletter\">lian Broker<\/a><\/em>.<\/p>\n\n\n\n<p><strong>Brighten<\/strong>\u2019s flexible short-term lending options are helping brokers seize opportunities, with rising demand for construction and vacant land loans, bridging finance and asset lending as borrowers accelerate property plans&nbsp;<\/p>\n\n\n\n<p><strong>NON-BANK&nbsp;<\/strong>lender Brighten has seen a sharp rise in demand for short-term lending solutions, with brokers enquiring more than ever about construction loans, vacant land loans and bridging finance. This marks a shift in borrower behaviour as interest rate expectations stabilise and housing supply remains tight at the end of the 2025 financial year.&nbsp;<\/p>\n\n\n\n<p>\u201cIf I had to choose one word to describe the residential property market right now, it would be \u2018urgency\u2019,\u201d says Chris Meaker, Brighten\u2019s head of sales and distribution.&nbsp;<\/p>\n\n\n\n<p>\u201cBuyers want to act quickly right now, and they\u2019re asking their brokers for products that enable them to do so. Our short-term lending products are designed to help brokers meet that demand.\u201d&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Construction loans: filling a gap&nbsp;<\/strong><\/h4>\n\n\n\n<p>As building costs moderate and confidence in the market returns, more Australians are responding to the supply shortage by building rather than buying. Construction lending is gaining renewed attention, particularly in growth corridors where stock is limited.&nbsp;<\/p>\n\n\n\n<p>\u201cSome banks remain cautious with certain construction lending segments,\u201d Meaker says. \u201cFortunately for non-bank lenders, that\u2019s left a gap that we can help brokers fill with flexible products.\u201d &nbsp;<\/p>\n\n\n\n<p>Building remains a strategic move for clients looking to avoid overpaying for existing homes. Meaker points to Western Sydney, outer Melbourne, parts of Perth and Southeast Queensland as hotspots for new construction.&nbsp;<\/p>\n\n\n\n<p>\u201cBuilders are more available, and buyers want control over the final product to ensure they\u2019re building affordably and with long-term capital growth in mind. Our loans are built around borrower-by-borrower flexibility,\u201d he says.&nbsp;<\/p>\n\n\n\n<p>\u201cBuyers want to act quickly right now, and they\u2019re asking their brokers for products that enable them to do so. Our short-term lending products are designed to help brokers meet that demand\u201d &#8211; <strong>CHRIS MEAKER, BRIGHTEN<\/strong><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Land loans gain traction<\/strong><\/h4>\n\n\n\n<p>\u200bBrighten\u2019s vacant land loan, Brighten Land, has become one of its fastest-growing products since its launch in 2024. Designed to support customers who often need time or flexibility before starting construction, it\u2019s proving especially popular with young families, first home buyers and the self-employed borrowers who can utilise its alternative-documentation option.&nbsp;<\/p>\n\n\n\n<p>\u201cAs more people recognise the value of building rather than buying, there\u2019s strong demand for land now with plans to build later,\u201d Meaker says. \u201cClients might be waiting for council approvals or builder availability, or they\u2019re simply planning ahead. Brokers tell us this flexibility is exactly what\u2019s needed.\u201d&nbsp;&nbsp;<\/p>\n\n\n\n<p>\u200bThe data supports this observation. The median price of land in Australia hit a record $366,500 per lot in early 2025, up 7.6% year-on-year. Greenfield lot sales rose 25% in 2024, with 38,690 recorded, still below 2021\u2019s peak but clearly trending upwards.&nbsp;<\/p>\n\n\n\n<p>\u201cBrokers are on the frontline of these shifts. They need products that match buyer behaviour. This one does,\u201d Meaker says.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Bridging loans gain momentum<\/strong><\/h4>\n\n\n\n<p>\u200bBridging finance is experiencing notable growth in 2025, driven by stabilising interest rates and a tight housing market that encourages buyers to act swiftly. More and more buyers are choosing to purchase their next property before selling the current one, necessitating flexible financing solutions.&nbsp;<\/p>\n\n\n\n<p>\u201cPeople want to buy when the right opportunity presents itself, then sell on their own terms at a later stage. Our bridging loan offers speed and certainty, which traditional lenders often cannot match,\u201d Meaker says.&nbsp;<\/p>\n\n\n\n<p>\u200bBrighten has simplified the bridging loan approval process to minimise delays and paperwork, which is critical for broker confidence.&nbsp;<\/p>\n\n\n\n<p>\u201cTurnaround times, clarity and direct support make a big difference. We\u2019re removing friction so brokers can move fast with their clients.\u201d&nbsp;<\/p>\n\n\n\n<p>\u201cVacant land lending is booming. Buyers in high-growth areas want to secure land first, then build when they\u2019re ready. It\u2019s a powerful product for brokers to offer\u201d&nbsp;&#8211; <strong>CHRIS MEAKER, BRIGHTEN<\/strong><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Asset lending on the rise<\/strong><\/h4>\n\n\n\n<p>Another area where Brighten is seeing growing demand is asset-based lending through its commercial lending division. Part of its commercial product suite, Brighten Lift<sup>\u00ae<\/sup> is designed for borrowers who need quick access to funds without traditional income verification. This flexible asset lending product is proving invaluable for clients seeking short-term capital for property purchases, business needs or debt consolidation.&nbsp;<\/p>\n\n\n\n<p>\u201cIt\u2019s a simple, fast solution that gives brokers an edge when speed matters most,\u201d Meaker explains. \u201cBorrowers with strong asset positions but non-standard income scenarios \u2013 such as self-employed clients or investors \u2013 often face hurdles with mainstream lenders. Brighten Lift<sup>\u00ae<\/sup> cuts through that red tape, offering a clear, asset-backed path to funding.\u201d<\/p>\n\n\n\n<p>With the continued momentum in property transactions and a rising need for flexible financing, Brighten Lift<sup>\u00ae<\/sup> is becoming a go-to option for brokers needing reliable, fast-turnaround lending solutions.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u200b<strong>Broker focus<\/strong><\/h4>\n\n\n\n<p>\u200bBrighten\u2019s operating model is built around a smooth broker experience. The focus: responsive service, transparent criteria and tools that help brokers say yes.&nbsp;<\/p>\n\n\n\n<p>\u200b\u201cWe see brokers as partners,\u201d Meaker says. \u201cOur job is to make their job easier: fast decisions, flexible products, clear support. They want to say yes to every quality borrower, and so do we.\u201d &nbsp;<\/p>\n\n\n\n<p>Meaker expects short-term lending to remain important as the market evolves. But more than the product, he believes flexibility is the key.&nbsp;<\/p>\n\n\n\n<p>\u201cSupply pressures aren\u2019t going away in the next decade. While that\u2019s the case, borrowers are going to want as much flexibility as possible from their lenders so that they can focus on the difficult task of making the right decision in a competitive market. Brokers need lenders who can move with the market and respond to their clients\u2019 needs. &nbsp;<\/p>\n\n\n\n<p>\u201cThat will always be where Brighten comes in,\u201d Meaker concludes.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Brighten\u2019s flexible short-term lending options are helping brokers seize opportunities, with rising demand for construction and vacant land loans, bridging finance and asset lending as borrowers accelerate property plans <\/p>\n","protected":false},"author":1,"featured_media":5640,"menu_order":0,"template":"","meta":{"_acf_changed":false},"categories":[35],"tags":[],"class_list":["post-16001","media-centre","type-media-centre","status-publish","has-post-thumbnail","hentry","category-media-centre-zh-hant"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Keeping up as buyers move fast | Brighten<\/title>\n<meta name=\"robots\" content=\"index, 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