{"id":7524,"date":"2022-09-07T16:05:00","date_gmt":"2022-09-07T06:05:00","guid":{"rendered":"https:\/\/brighten.com.au\/resources\/media-centre\/purple-circle-launches-white-label-loans-suite\/"},"modified":"2022-09-12T16:08:58","modified_gmt":"2022-09-12T06:08:58","slug":"purple-circle-launches-white-label-loans-suite","status":"publish","type":"media-centre","link":"https:\/\/brighten.com.au\/zh-hant\/media-centre\/purple-circle-launches-white-label-loans-suite\/","title":{"rendered":"Purple Circle launches white label loans suite"},"content":{"rendered":"\n<p>Publication Date: Wednesday, 7 September 2022<br><em>This article originally appeared in\u00a0<a href=\"https:\/\/www.theadviser.com.au\/aggregator\/43391-purple-circle-launches-white-label-loans-suite\" target=\"_blank\" rel=\"noreferrer noopener\">The Adviser<\/a><\/em><\/p>\n\n\n\n<p><strong>The boutique aggregator has partnered with Brighten Home Loans to offer a new suite of white label\u00a0loans.<\/strong><\/p>\n\n\n\n<p>Purple Circle Financial Services has announced the launch of a new suite of white label loans, Allium Money, funded by non-bank lender Brighten Home Loans.<\/p>\n\n\n\n<p>Allium Money includes a suite of full doc and alt doc loan products available to prime, near prime, non-resident, and expatriate or resident borrowers with non-Australian sourced income.&nbsp;&nbsp;<\/p>\n\n\n\n<p>According to the aggregator, the new white label suite comes following \u201cdetailed member collaboration\u201d.<\/p>\n\n\n\n<p>Frank Paratore, Purple Circle\u2019s director, commented: \u201cAs an aggregator, it is essential we partnered with an innovative funder who offers a wide range of products and services to suit the everchanging lending landscape and it is essential our broker members have a say with whom we partner,\u201d he said.<\/p>\n\n\n\n<p>\u201cThis further ensures our broker members are both equipped for diversity and engaged for market change,\u201d he added, outlining that lending \u201cisn\u2019t a one-size-fits-all situation\u201d.<\/p>\n\n\n\n<p>\u201cClients have different requirements depending on their circumstances, and we are continuing to provide our members with a diverse panel of lenders to assist with attending to those client different requirements,\u201d Mr Paratore concluded.<\/p>\n\n\n\n<p>Greg Pennells, the aggregator\u2019s managing director, added: \u201cThis innovative funder with expanded offering certainly enables our broker members to further bolster their relationship with not only their clients but also broader referral partnership groups.\u201d<\/p>\n\n\n\n<p>Commenting on the new partnership, Brighten\u2019s national sales manager, Chris Meaker, said: \u201cBrighten and Purple Circle share the same vision to lead the way in challenging the status quo by focusing on new ideas to provide our customers with innovative and effective lending solutions.<\/p>\n\n\n\n<p>\u201cThrough this exciting new partnership, Purple Circle\u2019s brokers will enjoy full access to Brighten\u2019s competitive product offering, superior service proposition and market-leading SLA powered by our proprietary technology platform,\u201d Mr Meaker said.<\/p>\n\n\n\n<p>The non-bank lender has been expanding its distribution reach recently, joining more aggregator panels and launching new products.<\/p>\n\n\n\n<p>This partnership also coincides with Brighten undergoing a period of rapid growth, having recently added 12 new team members across sales, credit and operations, along with a national sales manager, two credit assessors, and a dedicated business development manager based in Melbourne.<\/p>\n\n\n\n<p>Brighten also recently partnered with finance specialist group MoneyQuest for a new white label loan offering, expanding the company\u2019s distribution network.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The boutique aggregator has partnered with Brighten Home Loans to offer a new suite of white label loans.<\/p>\n","protected":false},"author":1,"featured_media":5536,"menu_order":0,"template":"","meta":{"_acf_changed":false},"categories":[8],"tags":[],"class_list":["post-7524","media-centre","type-media-centre","status-publish","has-post-thumbnail","hentry","category-media-release"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Purple Circle launches white label loans suite | Brighten<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/brighten.com.au\/media-centre\/purple-circle-launches-white-label-loans-suite\/\" \/>\n<meta property=\"og:locale\" content=\"zh_TW\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Purple Circle launches white label loans suite | Brighten\" \/>\n<meta property=\"og:description\" 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